Learning AI shouldn't feel rushed
Samong Tech was built to give learners a calm, honest space to understand AI — without pressure, without shortcuts.
Back to HomeOur Story
Samong Tech was founded in Udon Thani in 2021 by a small team of educators and software practitioners who shared a common frustration: most online AI courses felt either too shallow or too demanding. The material was either reduced to buzzwords, or learners were expected to absorb complex ideas at an unrealistic pace.
We started with one question: what would it look like to teach AI the way a thoughtful tutor would — slowly, clearly, with room for questions? That question led to our first course, and over time, to a full three-course progression that takes a learner from broad curiosity to practical deep learning skills.
Today, Samong Tech serves learners across Thailand and the wider region who want to build a genuine understanding of AI — not just familiarity with the terminology. Our students come from varied backgrounds: some are working professionals exploring a new direction, others are recent graduates extending their technical skills, and some are simply curious people who want to understand how the tools around them work.
We are a small, focused team. That means every course is carefully considered, every piece of mentor feedback is personal, and every update to our materials is intentional. We are not trying to be the biggest AI school — we are trying to be one that people are glad they chose.
What We Stand For
A few values that shape how we work and what we teach.
Honesty about difficulty
We don't oversimplify. If a concept takes time to absorb, we say so and give that time.
Steady progress
Our courses are built around milestones, not sprints. Each week builds on the last without overwhelming.
People behind the feedback
Mentor feedback is written by real practitioners who have worked through the same material.
Transparency
Course content, pace, price, and what you'll be able to do — all stated clearly before you enrol.
Rooted in Thailand
We are based in Udon Thani and designed our courses with Thai learners' context and needs in mind.
Practical first
Every concept is connected to something you can actually build or test. Theory follows practice, not the other way around.
The Team
A small group of educators and engineers who care about how AI is taught.
Kritpat Saengthong
Lead Educator & Co-founder
Former lecturer in computer science with seven years of experience building curriculum for technical subjects. Designed the structure of all three courses.
Nareerat Phomphun
ML Practitioner & Mentor Lead
Works in applied machine learning and leads our mentor team. She reviews learner submissions for the Practical ML and Deep Learning courses.
Apiwat Wongsuk
Platform & Learner Support
Handles the technical side of the learning platform and is the first point of contact for learners who have questions or need support.
How We Maintain Quality
Standards that shape every course and every learner interaction.
Practitioner-written content
All lessons are written by people who actively work with the subject matter — not adapted from generic templates.
Regular content review
Each course is reviewed and updated every six months to reflect changes in tools, frameworks, and best practices in the field.
Learner data protection
We handle personal data carefully, in line with Thailand's Personal Data Protection Act (PDPA). We do not share learner data with third parties.
Structured feedback process
Mentor feedback follows a consistent framework — it is specific, actionable, and delivered within two to three working days.
Clear learning outcomes
Each course states what you will be able to do at the end — and we design the material to actually get you there, step by step.
Transparent terms
Enrolment terms, pricing, and refund conditions are stated plainly. No surprises after payment.
AI education that fits real life
Samong Tech focuses on online AI development education for learners in Thailand who want to build technical skills without putting the rest of their life on hold. Our courses are structured around the understanding that most learners have jobs, families, and other commitments — and that good education should work alongside those things, not demand that you set them aside.
The three courses we offer — Intro to AI Thinking, Practical Machine Learning, and Deep Learning Foundations — form a sequence that can be followed from beginning to end, or entered at the level that matches your current knowledge. Whether you are entirely new to the subject or already comfortable with Python and basic statistics, there is a course designed to take you a meaningful step further.
We believe that AI literacy will become increasingly useful across many fields in Thailand — in business, healthcare, education, and public service. Our role is not to push learners toward a single career path, but to give them a solid, honest foundation from which they can decide what to do next.
Want to learn more or enrol?
Send us a message and we'll help you find the right course for where you are now.
Get in Touch